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2020 was poised to be a huge year for cannabis businesses in northern Michigan, with Traverse City’s first medical marijuana establishments opening their doors and recreational use shops just starting to gain a foothold regionally. COVID-19 has made for a very different year, but proprietors are staying afloat by adapting and establishing ways to stand apart as northern Michigan’s marijuana market becomes increasingly more crowded — even before the City of Traverse City itself opens the market for recreational use.